6 Simple Pre-launch SEO Tips

Building a beautiful website won’t matter if no one can find it. The best way to get a site ready for Google is to refer to a checklist for the best SEO practices.⁠
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1. Adding a Privacy Policy – Your site gets a better ranking because Google determines a site’s legitimacy based on them having one of these. Your trust factor greatly increases.⁠
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2. Add a XML Sitemap – A sitemap is a file that search engines use to determine the layout of your site. Simply put, if search engine bots can navigate your site than users will be able to also.⁠ You can add this simply by installing and activating an XML plugin called Google XML Sitemap Plugin which will be create sitemaps for pages, posts categories and even images with just one click. You can even check the option to  alert Google of any changes made to your WordPress website going forward.
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3. Add Meta titles & descriptions to every page – Very important task. Some designers actually overlook inserting this information which contributes to sites showing up on page 7 in Google’s results and we all know no one clicks past page 1.⁠
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This info is grabbed from the site and is shown within search engine page results. Click through rate is much higher with this info made visiable to the user.
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4. Adding a FavIcon – This gets overlooked so much in the pre-launch process. This is the icon that the user sees in the browser’s tab and helps identify your client’s site from the other tabs.⁠
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5. Use Google Search Console – ⁠This is a great tool to use for flagging any issues with your client’s site. ⁠The console will even send an email if anything goes awry.
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6. Check your site on all devices – Design for Desktop, Tablet and Mobile and check, check and re-check to make sure all content is in the view port and displays correctly.⁠ If you use Google Chrome for your browser, here is a great extension called Responsive Viewer to show your website. It shows what your site looks like on all mobile and tablet devices in real-time. You can even select which devices you wish to view your website on to make sure you always know how your website renders on the latest phones and tablets.

Make sure you review this list before launching your website to put your site in the best position to be found on Google.

If you find that you need help implementing any of these techniques, reach out to us because we will be glad to offer any assistance.
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Proper use of Digital Marketing Services and Search Engine Optimization services is what helps you to outrank your competition. Get started today with a free SEO quote.