What Is The Purpose Of Your Website?

Your website should be designed to convert your users.  The purpose for building a website should be clearly defined early on in  the process. We always have our clients figure out why they want a  website and what they plan to do with it.⁠

Some of these goals may include:

>> Increase product sales
⁠>> Build an audience for a list or subscriber base⁠
>> Establish yourself as a well-defined expert⁠
>> Establish brand awareness⁠
>> Increase user engagement⁠

This can be accomplished with website planning and strategizing to get the total benefit of having a website. ⁠By planning your website’s goals you can reach them a lot faster than without.

Three very important ways to help define the purpose of your purpose is to: 

1. Identify your target audience

A business plan can help you name your target market and list the marketing strategies you will use to bring users to your site. Identify your mission statement and ponder the reasons that prompted you to begin your business in the first place.

It is also important to see your website as a tool to bring your customers to you instead of it being just for your business alone. Your website will help your company be able to reach its objectives successfully.

2. Think like a customer/client

As yourself why a client/customer would want to visit your website. What can you offer them that your competition has not already. Figure out how to provide them with a product or service they need to help make their lives easier. To help to further define your needs, provide them with a web design questionnaire that can further drill down what they are looking for and what they currently need  help with. Sometimes clients might know they have an issue but they are unable to identify it and that is where our expertise comes in to play.

3. Use Google Analytics to further define your audience

Google Analytics can be very useful when defining your audience and pinpointing your site’s purpose. Review your analytics reports and see your visitor’s behavior to determine the pages they visited, the abandonment rate, and which devices they used. These reports also help you to see your geographical location, gender, age how long they stayed on your site. If your visitors are coming to the site, spending time but not purchasing any of your products or services then perhaps it might be something with the site’s layout. Sometimes a redesign can significantly reduce your abandonment rate and increase your leads or sales.

We at Alnisa Designs & Co. create effective websites that have a clearly defined purpose for our clients. We have created websites for many businesses in all kinds of industries. Our web experts can help you choose the most appropriate digital marketing, search engine optimization and web design tools that will help your business succeed. 

Request a free web design quote or call us today at 862-294-3714.