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SkillFuel Software

Skillfuel.com is an online recruitment platform that launched in a highly competitive niche. To help the site gain ground, we created a content marketing campaign that was focused on HR issues like sourcing and attrition.

Great content marketing is being able to consistently produce content that performs. And to do that, you need a process rooted in strategy. We focused on their key goals and problems that they dealt with, primarily Attrition, Retention, Sourcing & Onboarding. Our core strategy needed a thorough keyword research and great keyword metrics.

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