How A Slow Site Kills Your Google Page Ranking

When targeting for  high placement in Google, the main  focus is usually on locating the right keywords and offering valued content to users. Speed is not forgotten but perhaps sometimes pushed  down on the list of SEO (search engine optimization) priorities.⁠
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Google does not allow slow loading sites anywhere near page one search results because a slow site equals a poor experience for users.⁠ Google is actually obsessed with speed because speed dictates how many visitors will leave a slow-loading site only to find another that meets this requirement. 

So what exactly is Site Speed? It is defined as how long it takes a website to respond to web requests. Site Speed has been a direct ranking factor since April of 2010. So how fast  should your site be? Websites should load within 3 seconds and not one second more.

If it takes longer than that, Google will not show your site on the page one SERP (Search Engine Results Page). Your site will continue to be  penalized until the site’s speed issue has been optimized.⁠ 

Another useful & free tool available from Google that analyzes website performance and speed is called Google PageSpeed Insights.  Not only does it analyze the content of your webpages, but it also gives suggestions on how to make your page(s) load faster. What more can you ask for, right?

Here is another helpful & trusted tool to check your site’s speed: ⁠
⁠ https://gtmetrix.com/⁠
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If your WordPress site is slowing down use these plugins to increase your speed and reduce page bloat:⁠
⁠⁠⁠ >> EWWW Image Optimizer⁠
⁠⁠ >> Smush⁠
⁠⁠ >> Optimole⁠

Small fixes make a big difference in site speed for your WordPress sites.⁠ 

If your site is still slow and annoying your users, contact us for a Website Speed Report which will list the causes of your slow website’s performance. By requesting this report, you are under no obligation to hire us to fix your website. We just want your site to perform well and for you to have that valuable information available at your fingertips.