SkillFuel Software
A Little Bit Of Background
Skillfuel.com is an online recruitment platform that launched in a highly competitive niche. To help the site gain ground, we created a content marketing campaign that was focused on HR issues like sourcing and attrition.
We performed site-wide search engine optimization for Skillfuel Software and then focused on how to bring them to the top of their very competitive niche. We reconfigured their internal linking structure to increase their pages authority number.
Their Campaign Strategy
We focused on their key goals and problems that they dealt with, primarily Attrition, Retention, Sourcing & Onboarding. Our core strategy needed a thorough keyword research and great keyword metrics.
- Relevance: Keywords used by recruiters and HR practitioners
- Traffic Potential: Keywords with good monthly search volume
- Ranking Opportunity: Keywords with low competition/keyword difficulty
With a minimum of 1500 words for each blog, we then focused on the answers to the questions behind the search intent. For example, someone typing “LinkedIn Recruiter cost” on Google isn’t just looking for a price tag, but also the benefits of using LinkedIn Recruiter that would justify the expenditure.
The Power of Blogging
We went “snippet hunting”, to bag that coveted SERPs snippet that earns blogs a spot over than the #1 result on the SERPs. We came up with “how much does LinkedIn recruiter cost?” and “what is a backfill position?”.
And it worked, in both cases!
Keyword Magic
After 12 months: from 1 to 860 Site Visitors Per Month!
2 pieces of blog content drove 94% of site wide traffic!
Ranking Keywords
489
1st Page Keywords
38
Keywords at #1
18
That’s almost 900 monthly organic visitors, bringing in 95% of total site traffic. This site now has pillar content that delivers meaningful, informative content to their visitors. Contact us today so we can create an effective and highly-customized SEO campaign for your business and rank your site on Google’s page 1 for the products and services you sell.
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