(SEO) Search Engine Optimization Terms Explained
What is (SEO) Search Engine Optimization?
Search Engine Optimization is the process of improving exposure and ranking of your website in search engines to drive organic traffic to your site. Organic traffic is targeted but unpaid and natural traffic. Types of organic traffic include different types of web searches, image searches, video searches, and content-specific articles.
How does a search engine render results from a search query?
Search engines quickly sift through thousands of web pages to present content using the search terms or key words that a visitor uses to perform a search. A search engine returns results from those highly-searched keywords on what is called a SERP (search engine results page).
Search Engine Optimization Terms:
- Search Engines – It is a computer program used to retrieve webpages from a computer network. Three most popular search engines are Google, Yahoo and Bing.
- Keyword – a word or phrase search term that is used to get information from search engines
- Keyword Research – a strategy used by SEO professionals to research high-volume search terms and identify which ones will help a site to rank higher
- Keyword Stuffing – Overuse of the same keywords embedded in a page’s meta tags to gain a higher ranking in a search engine
- Link Building – it is a search engine optimization technique used to get backlinks for a website. Content is linked to niche guest posts and high quality blog sites.
- User engagement – the level of user interaction and time spent while on a site
- Conversions – These are known as goals which can be leads, orders, downloads, page views, sign-ups, traffic, etc.
- Page Authority (PA) – is a score, from 1 to 100, created and developed by MOZ to indicate how well a page will rank on SERP’s
- Domain Authority (DA) – also developed by MOZ which measures the strength of the domain name instead of a page
- Link Popularity – Google has confirmed that high-quality links and content are top factors for high-ranking sites. Trustworthy links tend to link to other trustworthy websites.
- Web Site Audit – is a full analysis of all the factors that affect a website’s visibility and ranking in search engines. The web site audit‘s goal is to detect weak points that would affect web performance so a SEO professional can plan a strategy to improve them.
What is the Goal of an Effective SEO Strategy?
The goal of implementing an effective search engine optimization strategy will eventually get your site closer to page 1 and rank very well for the query searched. How do you ensure your site ranks high in Google’s page results? Simple.
- Identify your target audience
- Research the market
- Implement search phrase research
- Use Google-approved best practices & techniques
One must keep in mind that there is no guarantee that your site will make it on to page 1 because even Google doesnt make that promise due to ever-changing algorithms and guideline updates. Your site wont appear in Google’s high-ranking results just because it was submitted to its search engine.
Remember it will take time before you see results from implemented SEO strategies so expect that time frame to be at least 3 to 12 months before you see the full benefits of your SEO campaign. SEO implementation and effectiveness is not an overnight process since Google’s robots need time to crawl your website and update their database with your new content or newly implemented strategies.
Monthly SEO campaign reports are provided so you can track your site’s progress and be kept up to date with your site’s search engine optimization status.
If you need expert help with search engine optimization marketing, contact us today.
What is an SEO Website Audit?
If you want to check your site’s health, search engine’s ranking factors, mobile responsiveness, and other ranking factors then request a comprehensive SEO web site audit today.
Our SEO audits also come with a free 15-minute consultation to review your site’s results.
Here are some of the factors we focus on in an SEO website audit:
- Page load speed/ including images and other file sizes
- Mobile responsiveness
- How many pages are indexed and if any pages have error (404) pages
- Content quality check /duplicate content, readability, etc.
- Keyword density/phrases
- Back links (how many and how authoritative)
- HTTP/HTTPS/SSL certification and security of the overall site
- See how your Google My Business listing ranks
- Any reviews/reputation ratings
- Compare your site to your top competitors for keywords they use
Keyword Strategies
An effective Digital Marketing Campaign begins with detailed keyword research which is a critical part of any SEO campaign. Keywords are the lifeline of any campaign since it would be impossible to rank in any search engine without them.
- SEO Keywords
- Keyword Difficulty
- Selecting Keywords
- Long-Tail Keywords
SEO Services
SEO Services are part of every Digital Marketing Campaign which includes several comprehensive strategies such as those listed below.
Fundamentals of SEO
SEO success consists of optimizing your content for search engines, and people in order to improve your search experience footprint. SEO has been given a bad name over the years and so we are here to explain what it really means and along the way dispel any myths.
- What is SEO?
- Search Engine Ranking Factors
- SEO Metrics Tools
- SEO-friendly Web Design
- Link Building
- On-Page SEO
- Off-Page SEO
Content Strategies
What is a Content Strategy? Its when you use content such as audio, visual and/or written to achieve your business’s goals. The aim is to attract your audience and keep them engaged well after they become a customer. (blog posts, Ebooks, case studies, infographics, videos, podcasts and social media add to content marketing page) https://blog.hubspot.com/marketing/content-marketing-plan
- Writing For SEO
- Meta Descriptions
- SEO-Friendly URLs
- Internal Linking
Technical SEO
If there are technical SEO issues present on your site, they will need to be fixed before you can expect to see any growth from a digital marketing campaign. This is a major ranking factor that resides on the back end of your website which your visitors will never see.
- Website Architecture
- Duplicate Content
- Robots.txt File
- XML Sitemaps
- Page Speed
- Mobile-friendly Indexing
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