Alnisa Designs & Co
Web Design & SEO Agency

What's the difference between On Page SEO and Off Page SEO?

Search engine optimization requires two of six strategies called On Page SEO and Off Page SEO. On-Page SEO focuses on all elements on your website which include URL naming structure, keywords, ALT text, title tags and meta descriptions.

Off-Page SEO focuses on how trustworthy and authoritative your site is which involves factors like domain authority, backlinks and how popular your site is on social media.

On Page SEO Factors:

When On Page SEO is applied to your website, it is a technique that optimizes different sections of your website in order to boost your search engine ranking. You can determine how your pages are structured on your website by modifying these few items:

Title Tags

Keywords are most effective when placed within title tags on your site because this is what visitors see on the search engine results page before they click through to your site. It is best for your title tags to be as specific as possible and provide an accurate description of the page and its content.

Headings (H1-H6)

Search engine bots really like headings and especially whats in header 1 tags. When you can try to include keywords in these heading tags since they have the most prominence on a webpage.

URL Link Structure

WordPress really shows its power when this feature is implemented on a website. You can incorporate your keywords directly into your URLs to boost your ranking in search engines. When people search for keywords, they are more likely to find your pages first simply because the keywords are in the URL and not just on the page.

Your website will actually rank higher on Google’s search engine results page (SERP) when this is done correctly. This is how you can get an exact match for the keyword(s) you target.

ALT tags for all Images

ALT text is not publicly displayed to visitors when they visit your website, but it does guide screen readers for those who are visually impaired by explaining what the site’s content is.

Search engine algorithms actually discover content the same way so its a good idea to insert keywords that describe what your images are.

Page Speed

Search engines like Google and Bing are committed to providing an excellent user experience by serving up fast loading websites in their search engines results page (SERP). When you optimize your website to load faster you will benefit by ranking well in the search results.

Internal Linking

This technique of Internal linking is simply linking to relevant pages throughout your site that provide more information about the content in other areas.

Off Page SEO Factors

This technique focuses on enhancing your domain’s profile by getting mentions of your site on other sites that are related to your niche. These industry-related backlinks improve your website by helping your site to rank higher.

Create great content that people will want to link to simply because it provides real value. Reach out to influencers in your industry who will provide a link back to your link. Guest blogging on websites that are in the same niche as you will get a backlink to your site.

It is imperative that you realize that link quality is more important that link quantity. Google will penalize websites that are trying to manipulate how they rank in the search engine results.

In closing, we understand how Google’s algorithm works and can achieve those high-ranking results for your business.

Proper use of Digital Marketing Services and Search Engine Optimization Services is what helps you to outrank your competition. Get started today with a free SEO quote.